Gawker Media

Gawker Media is an American online media company and blog network, founded and owned by Nick Denton, based in New York City. It is considered to be one of the most visible and successful blog-oriented media companies. As of March 2012, it is the parent company for 8 different weblogs:, Deadspin, Lifehacker, Gizmodo, io9, Kotaku, Jalopnik, and Jezebel.

LED Next retrofitted Gawker Media Headquarters with MR16, PAR20, PAR30, and A19 LEDs, lowering their energy consumption by a total of 44,150 kWh per year, equating to approximately a $6,600 reduction in annual energy cost.